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Frequently Asked Questions

What does a digital marketing service comprise of?

Digital marketing services include:

  • Content marketing
  • Search Engine Optimization
  • Pay-per-click Advertising (PPC)
  • Email Marketing
  • Affiliate Marketing
  • Website Analytics

What is Search Engine Optimisation (SEO)?

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SEO is embedding keywords into the web content to ensure your website is found on the internet easily and convert your prospects into customers.

Why do I need SEO?

It is estimated that 80-90% of customers check online reviews before making a purchase or using a service. SEO enables your business to rank higher in the SERP to become visible to your prospects.

What is pay-per-click(PPC)?

PPC is a digital marketing model where an advertiser gets paid every time one of their ads is clicked. PPC is an effective channel to generate more leads.

Does my website need to be mobile friendly?

More than 60% of online searches are done through a mobile phone. So, it is very essential for your website to be compatible with a mobile device.

What is content marketing?

Content marketing is the creation and distribution of useful and informative content to the target audience in order to create brand awareness, traffic, leads, and sales.

What is involved in creating a content marketing strategy?

Content Marketing Strategy involves establishing objectives, creating audience personas and mission statements and plans for creating, promoting and analyzing how the content marketing methodology performs.

What type of content should be created?

Content in the form of blogs, articles, ebooks, whitepapers, case studies, newsletters, and infographics can garner a wider audience base for your business.

Why is Social Media Marketing important?

Chances are that your target audience is more active on social media. It is necessary to harness the power of social media to promote your brand, drive traffic, interact with customers, increase sales and build loyalty with your customer base.

Which social media channels should be preferred?

Facebook, Instagram, Twitter, LinkedIn, and Pinterest are the leading social media channels in terms of active users.

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